Liu Jun, a long-time veteran at PC manufacturer Lenovo (HKSE:), will lead the company’s effort to increase worldwide sales to consumers.
Liu, a 14-year Lenovo veteran, recently completed an executive leadership program through which he earned advanced study programs at Harvard University and Stanford University. Previous jobs at Lenovo for Liu, 38, included chief operating officer and head of the company’s global supply chain operation.
Lenovo Chairman Yang Yuanqing was originally named to lead the consumer effort when it was announced earlier this year.
Liu will be based in Beijing, China. Most Lenovo operations are based in China.
Liu’s title is senior vice president and president, Consumer Business Group. He will report directly to Chief Executive Officer William Amelio.
"Jun has held a number of leadership positions at Lenovo and brings a unique vantage point as we roll out our consumer business worldwide," Amelio said in a statement. "Jun is a proven talent in Lenovo, and I look forward to working with him in his new role."
Lenovo is locked in a tight race with Taiwan-based Acer for third place in worldwide computer sales. Lenovo bought IBM’s PC division two years ago, but IBM was not focused on consumer sales.