Search engine giant Google is adding RTP-based ChannelAdvisor to its list of partners for Google Product Search.

ChannelAdvisor, which provides a variety of services for companies wanting to capitalize on e-commerce opportunities, will be able to integrate the Google offering into is “Complete” product service.

Clients working with ChannelAdvisor will be able to feed product information into the Google Product Search database.

“With the holiday season upon us, selling their products on Google Product Search is very important for retailers,” said Scot Wingo, ChannelAdvisor’s chief executive officer. “Our partnership with Google Product Search will provide retailers with a straightforward, quick and automated way to get their products in front of millions of consumers and help unlock the secret to a better holiday [return on investment].”

ChannelAdvisor provides a comparison pricing solution that enables retailers to set automatic bid levels for products as well as other rules governing the sales of their merchandise.