Bryce Boothby, Jr., a veteran of e-commerce and other retail sales and service, has joined as its president and chief operating officer.

Lulu works with authors, musicians and other artists to help them self-publish books, music and other works of art. Lulu also offers video services.

Boothby will oversee finance, engineering and business operations at Lulu as well as Gnak, a Lulu Enterprises company that provides a variety of support services.

Lulu was founded in 2002 and is owned by Bob Young, a co-founder and former chairman at Linux software developer Red Hat.

"We are very excited to have an executive of Bryce’s caliber joining the company," Young said in a statement.

"Because of our rapid growth, we must prepare our company to serve millions of customers,” he added. “Bryce’s experience and remarkable track record of success will ensure Lulu’s ability to continue to scale rapidly into the future."

Lulu recently announced plans to move to a building in Raleigh that will be remodeled and serve as its headquarters. It has more than 1.2 million registered users.

Boothby’s most recent position was vice president for services at Celestica International, an electronics manufacturing company. He oversaw new product development and integration and services. He also has worked at SalesLink, a CMGI company, and at Quebecor Printing USA.