The Fresh Market, which is expanding its reach in the Midwest, has signed on with Peak 10 for a variety of data and business continuity services.

Fresh Market, which is based in Greensboro, will use Peak 10’s data center in Louisville, Ky., as its secondary IT site.

“We were looking for a geographically dispersed facility from our Greensboro headquarters that also had a highly available redundant environment and the necessary interconnectivity to support the growth of our business,” said Stuart Williams, vice president for The Fresh Market. “Peak 10’s Louisville facility met or exceeded all our requirements.”

Peak 10 operates data centers in Charlotte and Morrisville, as well as Atlanta, Louisville, Richmond, Va., Nashville, Tenn., and Tampa and Jacksonville, Fla.