Air2Web, a provider of mobile marketing services, is expanding its product offerings with four additional products.

Among them is an attempt to capitalize on social networking.

Air2Web said it also is improving campaign tracking and analytics capabilities.

Marketing program reporting and analytics are available through a new information center. Air2Web also is offering additional tools for embedding and coordinating mobile marketing campaigns with Web marketing and e-mail marketing.

The networking tools include community building, group management and “opt-in” services.

Air2Web has also updated content delivery tools for such things as ringtones and wallpapers.