rPath, a venture-backed startup focused on development of software and virtual appliances, has hired Sarah Spivey,a former Advanced Micro Devices executive, as the firm’s vice president for marketing and business development.

“Sara is a technology industry veteran and her experience is uniquely suited for rPath,” said rPath Chief Executive Officer Billy Marshall. “Moving forward, we will be leveraging both her expertise at building strategic alliances as well as her industry relationships to further rPath’s goal of simplifying application delivery with software and virtual appliances.”

Software appliances enable Linux applications to be streamlined and run on standard industry hardware and in virtualization environments linking devices regardless of location or configuration. Virtual appliances enable multiple operating systems to run on a single server or machine.

rPath closed on $9.1 million in venture financing in Januar.

Spivey was vice president of strategic sales alliances and strategy development at AMD. She also has been an independent consultant. Earlier in her career she worked 12 years for Quantum Corporation in several executive roles.

A graduate of the University of California, Davis, she received a masters in business administration at Dartmouth.