Matt Allen, a veteran with more than 25 years if experience in sales management, is the new director of sales at iContact.

iContact provides an e-mail marketing, blogging and online communications platform. The company has more than 13,000 customers.

“Matt has the expertise to help us to continue to grow our customer base,” said Ryan Allis, iContact’s chief executive officer. “His hands-on leadership style fits in well with our collaborative culture and will inspire our staff to achieve even greater results.”

Allen’s most recent position was CEO and president of Cartridge World. He has also worked in sales at Red Hat and Cisco. He is a graduate of Lehigh University.

iContact is expanding its sales and marketing efforts after closing recently on $5.35 million in venture capital.