Colin Boatwright, a veteran of several Triangle high-tech startups, is joining BrightDoor Systems as chief technology officer.

The CTO position is a new one for the firm, which provides real estate lead generation and customer experience marketing solutions.

Boatwright most recently worked for BuildLinks as president and CTO.

“Colin Boatwright brings to our clients an insider’s understanding of developers and builders and a track record of delivering a total online customer experience,” said Michael Worthington, BrightDoor’s co-founder and its chief marketing officer. “Those are the strengths we need to help our customers enhance the return on their technology investment.”

Boatwright was a co-founder and CTO at TotalSports, which Quokka Sports acquired in 2000. He is a North Carolina State University graduate.