Pinpoint Selling, a provider of one-to-one customer engagement solutions, has secured $2.5 million in new financing.

GrowthWorks, which is based in Canada, led the round.

Pinpoint has offices in Marietta and Toronto.

The funds will be used to develop a new release of Pinpoint’s products and also to beef up sales and marketing efforts.

“In the short time since its launch, Pinpoint Selling has had a high level of traction in the marketplace, winning praise from its customers, applause from its customers’ customers, and signing key partnerships with industry gurus in 1:1 marketing automation," said Tim Lee, senior vice president for investments at GrowthWorks.

Pinpoint works with clients to customize communications for each unique customer or prospect.

"This $2.5m investment will accelerate product development and enable Pinpoint to establish and strengthen relationships with road map clients and partners,” said Henri van Rooyen, Pinpoint’s chief executive officer.