Landmark Communications is adding Atlanta-based Digital Envoy to its holdings.
Digital Envoy has developed technology for gather intelligence about Internet users and geographic location.
Both companies are privately held. Terms of the transaction were not disclosed.
Frontier Capital, which is based in Charlotte, and Cordova Ventures in Atlanta had invested in Digital Envoy.
Landmark, which owns numerous newspapers including The News & Record in Greensboro, N.C., is based in Norfolk.
Digital Resolve technology is used to help prevent online fraud and identity theft. The company was founded in 1999.
“Digital Envoy has demonstrated strong technological leadership by building upon the intellectual property it initially developed to allow media properties to target online users,” said Michael Alston, president of Landmark Interactive. “Through Digital Element and Digital Resolve, the company is addressing many of the biggest challenges associated with conducting business in the online world, including creating more meaningful interactions with customers and safeguarding against fraud and identity theft.”
Bill Calphin, the chief executive officer of Digital Envoy, will join Landmark and oversee Digital Envoy’s operation.
Dennis Maicon and Rob Friedman, Digital Envoy’s co-founders, also will remain with the company.