UpSNAP, a provider of search services and streaming of content for mobile devices, is launching a merchant campaign along with LinkConnector, an affiliate marketing network.

The program will enable consumers to connect directly to products and services.

“Working with LinkConnector is a win-win situation for both merchants and consumers and enables us to take mobile search to a whole new level,” said Tony Philipp, chief executive officer of UpSNAP. “Not only does it give mobile consumers direct and quick access to product-specific links, but it helps merchants generate revenue too.”

UpSNAP technology works with more than 200 mobile phone models in the U.S.