BrightDoor Systems, a provider of relationship management and presentation software for the real estate industry, has closed on $2.1 in new funding.

IDEA Fund, the newly established for-profit fund operated by the management of NCIDEA, and WWC Capital led the round.

BrightDoor, which was founded in 2005, plans to use the funding for expansion of its products, services and staff. Its technology is already used at a number of home communities in several states.

The company describes its technology as a “highly integrated sales, marketing, and customer relationship management platform.”

“An investment in BrightDoor reflects our foremost mission: to support innovation-driven companies who have high-growth potential,” said John Cambier, a partner with IDEA Fund Partners. “BrightDoor is blazing the trail as an entire industry transforms its sales and marketing operations.”

WWC Capital Group’s Michael Cromwell described BrightDoor’s technology as providing users a means of “improving their sales and marketing processes.”

BrightDoor works with developers, builders and real estate firms to utilize electronic media in a wide variety of ways from lead generations to onsite presentations.

WWC Capital is based in Reston, Va. IDEA Fund Partners is based in Research Triangle Park.