RESEARCH TRIANGLE PARK, N.C. – Doug Kaufman, founder and chief executive officer at clearTXT, could be seeking investors in the near future to help grow his fledgling business that is built around the simplest of messaging technology.

Founded in 2003 and self-funded from the start, clearTXT has five employees and several contractors. Kaufman, a former executive with educational software firm Blackboard, has more than 20 clients already for his service, but business could boom as the Virginia Tech massacre encourages people to look anew for better ways to get emergency information broadcast immediately and accurately.

“Although we have not taken outside funding to this point, we’ve had many conversations with angels and venture capitalists,” Kaufman told The Skinny. “We are open to speaking with investors and are keeping our options open at this time.”

While TXTing is widely available and extremely popular, with billions of messages sent every month, Kaufman is convinced his company has a technology edge.

“clearTXT enables people to receive information in many different ways from many different sources…directly from classes, from instructors, from groups they join, RSS feeds, and much more,” he said when asked about his firm’s “secret sauce.”

“Plus, each person can determine how they want to receive each type of information,” he added. “A student may want announcements from Biology class delivered to their mobile phone only, but have campus news delivered to their mobile phone, email, and desktop. As a result, each person determines the information that is most important to them and how they wish to receive that information.

“In addition, people (e.g., school administrators) can send messages in a variety of ways,” Kaufman explained further. “Messages can be sent from the school e-learning system, from the clearTXT web interface, mobile phones, and even from the desktop without even opening a browser. In an emergency, an alert can be sent by the administrator whether they are at their desk or walking across campus.”

Making communication faster, pervasive and simpler could have more investors calling Kaufman soon.