INTENT MediaWorks, a provider of technology for the delivery of licensed media content over the Internet, has landed $10 million in Series B financing.

Backers include Bertlesmann Digital Media Investments, the venture arm of international media giant Bertlesmann AG.

Other investors include Greycroft Partners, SoftBank Capital and Allen & Co.

The funds will be used for further product development, infrastructure and marketing. In march of 2006, INTENT closed on a $3 million A round.

INTENT enables the legal distribution of licensed music, video, film, games and other content over the Internet through peer-to-peer sites, the Web, social networks, blogs and Internet Protocol-based television.

Customers include KOCH Entertainment, the largest independent record label in the U.S. and Nettwerk Music Group, which represents entertainers such as Sarah McLachlan, Avril Lavigne and Barenaked Ladies.

Intent also works with advertisers to deliver information along with shared digital music and video.

“There are extraordinary opportunities for businesses that effectively engage the millions of fans around the world that have grown accustomed to acquiring and sharing music and video online,” said Greg Freishtat, INTENT’s chief executive officer, in a statement.

“Rather than asking these consumers to change their behavior INTENT has developed technologies and business models that leverage consumers existing behavior and expectations while protecting the legal rights of our clients,” he added. “INTENT offers artists, content owners and advertisers the unique ability to tap into and capitalize upon the explosive growth of P2P and social networks. With the support of our distinguished investment team, INTENT will be at the forefront of the movement to make P2P and social networks the dominant distribution channels for mainstream, legitimate media.”

INTENT was launched in October of 2003 by Les Ottolenghi and Glenn Martin. Ottolenghi, a Duke University graduate, is senior vice president in charge of content development. Martin is chief technology officer.

“The entertainment industry and advertising communities have not scratched the surface of the market opportunities that exist on P2P and social online networks. INTENT, however, is transforming the business of digital entertainment,” said Drew Lipsher, partner with Greycroft. “INTENT gives content owners and advertisers an unprecedented opportunity to implement specific distribution, marketing and monetization strategies for each market or channel they choose to pursue.”