Horticultural Asset Management, a startup focused on software for use in the horticultural industry, is looking to raise $5 million in venture capital.

The company, which uses the acronym HMI, said in a statement that it had been looking to raise $3 million in a Series A round but decided to seek $5 million “to support increased sales and demand.”

HMI utilizes software developed by Michael Dirr, an author and professor at the University of Georgia.

The software is used to estimate replacement cost valuations for landscape assets.