DURHAM, N.C. – Bell Mobility has signed on with Motricity to use the Durham-based company’s technology for deliver of content to its wireless customers.
Bell Mobility is the wireless arm of Bell Canada.
"This is a major announcement for us," said a Motricity spokesperson. He noted two factors: Bell Canada’s position as the largest telecommunications provider in Canada and the further establishment of Motricity’s business footprint outside of the United States.
Financial terms of the multi-year agreement were not disclosed.
With the Bell Mobility contract, Motricity now provides services for seven of the top 10 wireless providers across North America. Among them is AT&T. Other wireless customers include Alltel, Sprint Nextel, Leap Wireless and Virgin Mobile.
Motricity will use its proprietary Fuel technology for delivery of ring tones, e-books and other content to Bell Mobility users. Motricity also will host the electronic “store front” for content.
“We are pleased to ally with Bell Mobility in its ongoing efforts to deliver rich, personalized mobile content to its clients across Canada,” said Ryan Wuerch, chairman and chief executive officer of Motricity. “Through our experience, we understand the objectives of large operators and have years of experience in delivering reliable, scalable, carrier-grade technologies.”
Motricity, which recently secured $50 million in invesment from billionaire Carl Ichan, has more than 600,000 items in its mobile content library.