RALEIGH, N.C. – Chief executive officers of international media firms, two best-selling authors and executives focused on technology and media convergence head the lineup for the North Carolina Technology Association’s annual “A CEO Conversation.”

The day-long conference is set for April 11 at the Sheraton Imperial in Research Triangle Park.

The theme of the event is “What’s Next?”

Presenters include:

• Richard Sarnoff, president of Bertelsmann Digital Media Investments and executive vice president of Random House, Inc.

• Thomas Tull, chairman and CEO of Legendary Pictures

• David Steel, global marketing vice president at Samsung Mobile

• Bryan Eisenberg, (CPO) Chief Persuasion Officer of Future Now, Inc., and his brother, Jeffrey Eisenberg, CEO and co-founder of Future Now, Inc., best-selling co-authors of Waiting for Your Cat To Bark? and Call To Action.

Also, Barry Landis, former President of Warner Music Group Label Word Records, Gary Turner, CEO of Turner Media, Bill Fay, president of production at Legendary Pictures, and Dave Jawarski, co-founder and CEO of PassAlong Networks, will participate in a panel discussion about content, convergence and technology.

"This annual event engages top leaders in discussions about the intersection of leadership and technology and presents an unmatched opportunity to connect people, ideas and concepts to facilitate new relationships and new thinking,” said Joan Myers, chief executive officer of NCTA. “We have assembled a group of highly-respected speakers with diverse backgrounds and perspectives, and the caliber and content makes this a must attend for any corporate leader shaping the knowledge economy.”