CARY, N.C. – MicroMass Communications, a provider of behavior-based relationship marketing, is adding three executives to its management team.

David Rockenbaugh and Gina Pettaris join the staff as associate creative directors.

James Pietz is the new vice president for interactive strategy. He has worked previously at agencies imc2, Ketchum and Ogilvy & Mather.

Pettaris has more than 15 years of experience in marketing. Rockenbaugh has spent nearly 30 years in marketing.