The University of Louisville has signed on to use customer-relationship management services from Morrisville, N.C.-based Visitar to help manage telephone inquiries.

The CRM service known as 360 Care enables staff to provide up-to-date information about programs such as financial aid and to provide better statistical information about callers.

Employees in the U of L Student Financial Aid Office can access automated, up-to-date information, route calls and add information about students into data forwarded with calls.

“With Visitar software in place, we’re able to enhance customer service for students and parents who call our office. Instead of sitting on hold with no knowledge of hold times, callers can hear the latest financial aid news and queue times before they’re transferred to a staff member,” said Matthew Borden, administrative systems analyst at the U of L Student Financial Aid Office.