WebsiteBiz, an Internet marketing agency, is one of the first firms to work with the new search advertising platform from Yahoo known as Panama.
Several WebsiteBiz customers have already been moved to the service.
"Yahoo’s new system offers advertisers performance improvement, including advanced geo-targeting, enhanced forecasting capabilities, and more sophisticated campaign controls," says Eric Dudley, WebsiteBiz president. "As one of the first agencies in the U.S. to participate in the rollout, WebsiteBiz clients will gain a competitive edge in their search advertising."
