Online Media Promotions, a provider of online lead generation services, is being acquired by New York-based MediaWhiz.

Online Media Promotions is also known as Monetizeit.

Investment firm Lake Capital provided additional funding to enable the acquisition by MediaWhiz. Lake Capital first invested in MediaWhiz in 2005.

Financial terms were not disclosed.

Entrepreneurs Steve Wadley, Roger Dowd and Joe Hegedus founded Monetizeit in 2003. It provides a variety of Internet advertising services from idea and lead generation to customer acquisition. It will continue to operate under the Monetizeit name and with current management.