CARY, N.C. — Mike Tracy, who has worked at R.H. Donnelley for 21 years, is the new vice president of sales and technology for the Cary-based company.

Tracy reports directly to Chief Operating Officer Peter McDonald.

Tracy will oversee development of a unified sales automation strategy for the firm. He started his career as a sales representative and later was promoted to assistant vice president for sales planning and operations.

R.H. Donnelley: www.rhd.com