DURHAM, N.C. — Robert Pollock, a veteran with nearly 30 years of experience in sales and sales management, is the new senior vice president for worldwide sales at Cree.

Pollock will report directly to Chuck Swoboda, the chairman and chief executive officer of the semi-conductor and light-emitting diode developer and manufacturer.

Pollock’s most recent position was vice president of sales for Philips Lumileds. He also has worked with Qusion Technologies and Anadigics as well as HP. He is a graduate of Florida Atlantic University.

“One of Cree’s priorities is to expand our global sales, marketing and distribution capabilities. Bob brings a great mix of industry and sales expertise to this important position,” Swoboda said in a statement. “I look forward to working with Bob to build our sales team to support our current customers and drive Cree’s growth into the emerging markets for more energy-efficient lighting and power.”

Cree: www.cree.com