ATLANTA, GA. — iKobo, a provider of “person to person” online money transfer technology, has $4.4 million in new financing.

Greenhill SAVP led the Series C financing for iKobo. Other investors were Total Technology Ventures and Council Ventures.

iKobo plans to use the funds to expand marketing efforts. The company also said it would open an office in New York in an attempt to capitalize on remittance opportunities.

“I’ve been in this industry since the mid-80’s with American Express, Western Union and Moneygram and I’ve never been more excited about an opportunity,” said Jeffrey McConnell, iKobo’s chief executive officer. “Our on-line, ‘agentless’ product addresses the key sender concerns of safety and security when they are sending money as well the safety and security when their family member receives the funds by using re-loadable VISA debit card instead of an agent on that end.”

iKobo technology enables users to send money online to over 145 countries. Recipients use a re-loadable Visa debit card that is protected by a personal identification number. The company launched its service in 2001.

McConnell has worked in the past as vice president and general manager of MoneyGram Payment Systems and as director of Mexico/South American Ventures for Western Union. He has previous experience as chief financial officer and controller for various divisions at American Express as well as management positions at PRG Schultz, Empire Insurance and Integon Insurance.

As part of the investment, Brian Hirsch and Robert Hyer, Jr., managing directors of Greenhill SAVP, were named to iKobo’s board.