ATLANTA, GA. — Firms wanting to improve the “click rates”, or openings, for email can do so by making a few simple changes, email marketing firm Silverpop reported Monday in a new study.

For example, business-to-consumer emails that are “branded” with a product or company name are likely to be opened 29 percent of the time compared to 22 percent of emails that are not branded, Silverpop said.

Business-to-business emails that were branded had an open rate of 32 percent vs. 20 percent for unbranded emails.

However, the Silverpop study found that only 55 percent of overall B-to-B emails and just 46 percent of B-to-C emails were branded.
The study was based on a review of 612 emails sent by 430 companies between April and August of this year.

For details, see: