CARY, N.C. — Scott Place, founder and chief executive officer of Maverick Marketing and two other affiliated service offerings, is consolidating and rebranding the three groups to form Maverick Endeavors.

The consolidated company, which has nine employees as well as consultants, will offer strategy, marketing and sales consulting services to early-stage and mid-size businesses.

Since launching Maverick marketing, Place had also created Maverick Sales and Maverick Strategy.

As part of the new effort, Maverick Endeavors has hired John Niedermayer, a former executive with AVOS Life Sciences, as vice president for strategic services. He has more than 15 years of experience in management and international consulting with healthcare, finance and consumer goods.

“There is a definite need for the new strategic services we are offering,” Place said. “Our consultants understand how to help companies move from strategic vision to practical and actionable implementation. We are going to continue to serve our traditional niche of venture-funded businesses but will also be pursuing the underserved middle market.”

Maverick Endeavors: