CARY, N.C. — SAS has wasted no time in finding a market for its new “SAS Forecast Server” product in the business forecasting market.

Since SAS launched the software in November of last year, the Cary-based firm has sold more than 6,500 licenses to more than 4,000 unique customers.

The product, which includes patent-pending applications, is designed to help clients save money through improved planning at operational, tactical and strategic levels. SAS is selling it to financial services, consumer packaged goods, manufacturing, retail communications and utilities clients.

“SAS Forecast Server has been extremely popular because it’s the only forecasting software that provides large-scale automation,” said Mike Gilliland, its product manager. “The automation allows analysts to focus efforts on high-value forecasts. With more attention on the most important business decisions, SAS Forecast Server customers can achieve a competitive advantage in customer service and resource management, while using less management time in the process.”

Recent buyers include Capital Card Services, Wells Fargo Bank, Time, RJ Reynolds, Tribune Company, JC Penny and DaimlerChrysler.