CARY, N.C. — DataFlux, a provider of data integration solutions, has signed on DataX Ltd. as a new client.

DataX is a global provider of data verification services that it delivers in real time.

DataX selected DataFlux, a subsidiary of SAS, to further improve its efforts to collect and verify information for business clients to help prevent fraud.

“We have been in pursuit of an overall data quality solution that could provide us enhanced hygiene and matching capabilities to extend our various consulting services,” said Derek LaFavor, chief executive officer of DataX Ltd. “The flexibility to apply data quality techniques in both online and offline environments was a key decision factor in selecting DataFlux. As a result, the DataFlux Data Quality Integration Solution enables us to build more sophisticated marketing databases across the organization.”