DURHAM, N.C. — ingage, a provider of interactive direct marketing services, turned the Durham Chamber of Commerce’s annual report into something much more than a printed program.
Instead, ingage developed an interactive CD. The CD was presented to Chamber members at a combination of its annual meeting and a centennial celebration.
The CD was created using proprietary technology that enables viewers to zoom in and out of pages, search the text and print out specific sections.
“I have been a member of the Chamber for several years so, naturally, we were excited to generate the organization’s first ever interactive annual report,” said Nick Piornack, executive vice president of ingage. “The use of ingage’s technology is especially fitting this year, as the Chamber celebrates its centennial. The introduction of the interactive report is a great way to usher in the next 100 years.”