MORRISVILLE, N.C. — LED Lighting Fixtures, which has embraced “Light Reinvented” as its slogan, has boosted the performance of its forthcoming light-emitting diode (LED) fixtures for homes.

The startup led by Cree co-founder Neal Hunter said Tuesday its LED downlight is producing 80 lumens per watt, an increase of 10 percent since its last report on April 24.

The performance was measured by CSA International at a lab in Atlanta.

LLF plans to introduce its first products this fall. The company is showcasing its technology this week at a trade show in Las Vegas.
“The Company has set the world’s benchmark for downlight products using light emitting diode (LED) technology,” Hunter said in a statement. “LLF is the first company to demonstrate a viable LED based downlight product that will appeal to high volume markets based on price and quality.”

According to LLF, its fixtures will operate at a fraction of the cost of convention lighting and also have a life span of more than 20 years.