Accipiter, a provider of online advertising solutions, will provide ad trafficking services for clients in the U.S.
The service has been available in Europe since 2003.
Accipiter’s online ad management services delivers ads across multiple delivery systems from streaming to podcasts. Its AdManager product manages ads based on such factors as target audiences, geographic data and user behaviour.
Ad trafficking includes physical management of an entire advertising campaign from managing of creatives to report preparation.