Ed Teague, a former executive at Cree, is taking over as chief executive officer at startup Bright View Technologies.

David Reed, one of the firm’s two co-founders who formerly served as CEO, remains with the company as a vice president, according to Bright View’s web site.

The hiring of Teague comes three weeks after Bright View closed on $7.5 million in additional venture financing. The company has raised $15 million since being launched in 2002.

Bright View is developing technology to improve the sharpness and quality of rear-projection televisions and other devices.

“I am very excited about the opportunity to lead such a dynamic, innovative company,” said Teague in a statement. “New technology is continually enhancing the viewing experience of today’s displays. Optical films are an enabling component of this technology and are found in virtually every display. Bright View is well positioned to be a major development and manufacturing force in this market. I look forward to working with the talented team at Bright View to maximize the opportunities the company faces.”

At Cree, Teague served as a vice president responsible for business development, strategy and a number of emerging business units. He also was an executive for marketing and business strategy with JDS Uniphase.

“Ed Teague is a tremendous addition to our team. He brings a wealth of directly applicable management and technical experience to Bright View that is very well suited for our stage of growth,” said Ed Fadel, who co-founded the company along with Reed. “We are looking forward to working with Ed as we continue to execute our business plan and extend our leadership position in the market.”

Bright View: www.brightviewtechnologies.com