Motricity, a provider of services and content for mobile networks, is rolling out a new version of its “Fuel” product line with additional service offerings.
Fuel 5 includes portal, community and catalog management services.
The offerings are designed for wireless network, mobile virtual network operators who utilize other providers’ networks to offer services, as well as media firms and device manufacturers that want to offer a variety of content.
Fuel 5 includes mobile commerce services, content aggregation and cross-media merchandising applications.
“Our success with top brands such as BET, Cingular, Sprint, Virgin Mobile and Sony Ericsson has demonstrated the enormous market need to simplify the mobile marketplace for customers and integrate mobile merchandising into traditional media channels,” said Ryan Wuerch, chairman and chief executive officer of Motricity. “Fuel 5 provides customers with the opportunity to fully harness the potential of the mobile channel without having to build, manage and remain current on the rapidly evolving world of data services.”