Katherine Horn, a former executive with Harte-Hanks, is the new director of client services at Synapse Technology.

Synapse offers database marketing solutions to banks and financial institutions.

Horn will be responsible for overseeing customer services. At Harte-Hanks, she managed product lines for customer relationship management and sales force automation.

“Providing exemplary support to our customers has been a hallmark of our company since it’s founding in 1996,” said Mike Berry, senior vice president for financial services at Synapse. “In filling this critical position, we were looking for an individual who not only understood the database marketing business, but also one who is aware of the importance of supporting the direct selling process for client organizations.”

Synapse: www.synapsetechnology.com