Commerce Bank will utilize industry intelligence services from Raleigh-based First Research as part of its customer relationship management system.
Utilizing web services, First Research will provide Commerce Bank one source for information specific to each customers.
“CRM systems have historically been very internally focused. First Research has helped us become much more externally focused, giving us a more complete view of our clients, their business and their banking needs,” explained Andrew Kaplan, executive vice president of Commerce Bank. “The web services integration simply helps us bring the pieces of the puzzle together.”
First Research gathers information from hundreds of sources. Industry profiles for Commerce Bank will be updated quarterly.
First Research: www.firstresearch.com