MORRISVILLE,BioDelivery Sciences International (BDSI) has hired Charlotte-based Addison Whitney to develop its brand identity and strategy.

BDSI wants to develop strategies for promoting of its drug delivery technology known as BEMA as well as a drug for pain called Bema Fentanyl that is expected to complete Phase III clinical trials during the second half of this year.

Addison Whitney focuses on brand strategy, corporate and product name development, market research and graphic design services.

Addison Whitney: www.addisonwhitney.com

BDSI: www.bdsinternational.com