NetCentrics, a software and consulting firm focused on innovation and productivity, is launching a new business unit that is intended to help clients improve idea management and innovation.

The new group is called OVO, and it is led by Dean Herin. His title is chief innovator.

Hering, who was a vice president at NetCentrics before assuming his new role, is a 10-year veteran of Research Triangle Institute.

NetCentrics, which was founded in 1995 and is privately held by Bob Dougherty and Bob Dixon, is committing $1 million to the new venture. Dougherty, Dixon and Hering worked together in the past at System Planning Group.

OVO will introduce soon a suite of software and services.

“So many companies want to innovate, but lack the processes and tools they need to ensure sustainable and successful innovation,” Dougherty, who is president of NetCentrics, said in a statement. “With the creation of OVO, we have a significant opportunity to help these companies innovate on purpose.”