OVERLAND PARK,Sprint has picked Mullen, an agency based in Winston-Salem NC, to be the agency of record for the local division of Sprint when it is spun off as a separate company sometime in 2006.
“Mullen will assist with the new local company’s consumer, business and product divisions for all strategic and creative work and will also work with Sprint to launch its new local company brand,” Sprint said in a statement.
The company said it would also continue to work with two other agencies, including Lewis Advertising, Inc., which is based in Rocky Mount, and Nicholson Kovac of Kansas City.
Sprint’s local telecommunications division, which offers services in 18 states, is being spun off as part of Sprint’s merger with Nextel.
Sprint: www.sprint.com
