Black Entertainment Television (BET) has signed a content development deal with Durham-based Motricity, a developer of mobile content and solutions.
BET plans to offer the “BET Mobile” brand. Content will include ringtones, graphics, games, alerts and other socializing features. Content will be made available through BET’s web site (www.bet.com) as well as through mobile phones.
“BET viewers are sophisticated and heavy users of the latest mobile devices, services and content. For us to extend our programming and presence into the wireless market is the perfect next-stage evolution for the BET brand,” said Debra Lee, BET President and CEO. “BET made history in 1980 as the first television network of its kind. Now we are ready to make mobile phone history in partnership with Motricity for content specially geared toward our audience.”