Fortune Interactive, a firm specializing in search engine and blog marketing, has added three members to its staff.

Joining the startup are Lauren Viola as accounts services manager; Matt Promise as a research and development technician; and Tom Hall as a sales executive. Viola worked most recently as general manager of Checkup Marketing. Promise was vice president of research and development at Internet Market Analysts. Hall was co-founder and executive director of, a multimedia design studio.

Fortune Interactive: