Lou Severine, a veteran with more than 18 years of experience, is the new director of northeast sales for Accipiter Solutions.

Severine will be based in the New York City area.

Accipiter provides a variety of solutions for online advertising and services.

“Hiring Lou is the first step in growing our presence in New York City,” said Jeff Wood, Accipiter vice president of sales and account management. “As our director of northeast sales, we expect Lou to help us successfully expand our reach into alternate advertising mediums such as eCommerce, streaming audio/video, blogging, RSS feeds and podcasting, internet on airlines, wireless networks, and grassroots-based efforts.”

Accipiter: www.accipiter.com