Quaero CEO Unveils Book on High Performance Marketing

Naras Eechambadi, chief executive officer of Charlotte-based Quaero, will unveil his new book at the ad:tech Conference in New York on Nov. 7-9.

The book is titled “High Performance Marketing: Bringing Method to the Madness of Marketing” and is published by Dearborn Trade Press.

Eechambadi will also be speaking at the conference.

For information about the book, see: www.high-performance-marketing.com