Lenovo is reorganizing its operations to better integrate the former IBM Personal Computing Division with its other organizations, the company said Friday.

As of Oct. 15, separate product groups, supply and sales groups will be united into one organization.

Lenovo completed its acquisition of IBM’s PC group, which is based primarily in RTP, earlier this year.

“With these changes, Lenovo becomes a truly integrated international company, which will help us to build a more competitive business model, further enhance efficiency and improve our cost structure,” said Yang Yuanqing, chairman of Lenovo, in a statement. “This also allows us to be more aggressive in developing SMB markets while maintaining our competitive edge in the large enterprise market.”

A global product group will be led by Frances O’Sullivan, senior vice president and chief operating officer. She served previously as COO of Lenovo International.

Supply chain groups will operate under Liu Jun, who served as COO for Lenovo China.

Also, sales and service organizations will be expanded to cover five geographic areas.

Its research centers, including one in RTP, will also be consolidated into one operation under the direction of George He, the chief technology officer.

The executives will report to Steve Ward, president and chief executive officer of Lenovo.

“The global organizations we announced today are designed to implement Lenovo’s strategy of innovation, operational excellence and delivering the highest levels of customer satisfaction in mature and emerging markets,” Ward said. “Customers tell us the top reasons they choose our products are ThinkPad and Lenovo design and quality. These moves poise us to bring innovations like our ‘airbag technology’ … which protects hard-drive data … or ‘one-button virus recovery’ to broader markets, even more quickly and efficiently.”

Lenovo: www.lenovo.com