Andy Beal, a former executive with search engine marketing firm WebSourced, is launching his own company.

Beal has teamed up with another search engine expert, Michael Marshall, to form Fortune Interactive LLC.

The company is based in Raleigh and already has eight employees.
Fortune Interactive is built around a proprietary technology called SEMLogic for competitive analysis of the “competitive landscape” for each client and utilizing artificial intelligence “to continually evolve” each firm’s search engine campaign.

“Fortune Interactive was conceived with two core goals in mind; increase our clients’ revenue while maintaining the highest levels of communication. The search marketing industry is suffering from growing-pains with relatively few companies able to maintain consistently high-levels of client satisfaction,” Beal said. “Fortune Interactive is created from the ground-up to provide our clients with the high-level of service and results they expect when engaging a search marketing agency”.

George Enterprises of Raleigh has invested an unspecified amount of
money in the firm.

Fortune Interactive: