Bronto Software is expanding the capabilities of its email suite with “Workgroup” capabilities.
The new set of applications enables organizations to set permissions for other users to access their Bronto accounts. These enable work teams to organize and execute email campaigns.
“With this structure, marketers gain more control over the entire process and can more confidently comply with privacy policies and email best practices,” Bronto said. “Marketing communications, public relations, and web teams can organize their email communication efforts and streamline processes to keep data centralized, maintain consistent branding across all email messages, and provide third party access to the account with assurance that sensitive information cannot be viewed.”