DAVIDSON,Geoff Ables, founder and principal consultant of Customer Connect Associates, will present “The Customer Driven Marketing Mix: Reaching Customers Through the Right Channels at the Right Time” at the direct Marketing Association Annual Conference and Exhibition.

Touted as the world’s largest gathering of Direct and Interactive Marketers, the conference is set for Oct. 16-19 in Atlanta.

The presentation will discuss marketing mix best practices from mid-sized and Fortune 500 companies and how to design a trigger-based marketing program to build personal relationships between decision marketers and the sales force.

Customer Connect: www.customer-connect.com