Accipiter, a provider of online advertising technology, is forming a European Advisory Council as part of its efforts to expand business in that market.

Accipiter maintains an office in London.

The group recently had a meeting in London, Participants included representatives from Tiscali – Europe’s second largest Internet service provider; ITV – the U.K.’s largest commercial television network; webAds, a firm that specializes in management, implementation, and exportation of online advertising campaigns; Associated New Media, the digital publishing division of Associated Newspapers, Ltd.; and eType, an online sales manager.

“We gained invaluable insight into the additional functionality and services our customers need from us,” said Mike Keaton, Accipiter’s director of European operations. “We will analyze these in-depth results and use them to help determine future strategic initiatives in this region.”