Worldspan, a provider of transaction services for online travel agencies, has named Jay Rein, a marketing management veteran, to the post of vice president for e-commerce.

Rein will be responsible for Worldspan’s sales and marketing of its consumer travel business. He assumed the position on Monday.

Rein worked most recently as senior director for customer relationship marketing and strategic marketing at GTSI Corporation. He also worked for several years at AMR, the parent of American Airlines.