Bronto Software is incorporating RSS capabilities into its email marketing tools.
RSS is a form of coding for weblogs, syndication of news and other content applications.
Bronto said the RSS application is designed to help Bronto users create and distribute newsletters, press releases and other information.
“The integration of RSS with Bronto gives our customers more options for communicating with their various audiences” said Joe Colopy, Bronto’s president. “RSS is exciting technology that is very complementary to email and it’s going to become a significant part of online marketing as it becomes mainstream. We want to make it as easy as possible for organizations to incorporate this alternative form of communication into their existing marketing activities.”