Software from Synapse Technology, a developer of customer relationship management software, is now being utilized by The South Financial Group at its locations throughout the Carolinas and Florida.

South Financial Group is using SynapseEBM suite for integrated customer information and lead management.

“We were looking for a solution that would enhance our ability to better understand and react to the needs of our customers on a daily basis,” said Quintin Sykes, chief information officer for South Financial Group. “Having a single, integrated platform that combines customer information, analytics, sales tracking and robust lead management capabilities enables us to act on sales and service opportunities as soon as they arise. In addition, the open database structure of the Synapse solution facilitates integration with our management reporting systems.”

Syanpse is providing its applications as an application service provider.